Concept Refinement

 

Concept Refinement:

            The last week in AICE Media Studies saw the class pitching their ideas for their portfolio projects by outlining and describing their specific vision. I had pitched my magazine idea on the first day of the activity with a seemingly high interest and good response from the rest of the class. The class and my teacher seemed to find the name “Retro Review” interesting and capable of supporting multiple issues, as well as the general concept itself. My teacher lived through the 1980’s, which is the era in which my magazine will revolve around and gave me some information that she would want to see in such a magazine such as neon clothing and leg warmers. The class was mainly confused in which way I would be able to incorporate advertising without breaking the immersion of the era in which the magazine is set in. I had received some great feedback on the matter, the suggestion that I should incorporate ads from companies that existed from the time or had some cultural significance such as Coca-Cola was perhaps the best one that stood out. I had also come up with the idea to reserve ad space for smaller business or individuals who are enthusiasts in the era to advertise their nostalgia pieces, such as new video games made for old computer systems. The vision for my concept has stayed the same overall and will continue with my initial plan while incorporating the suggestions.

            I have stuck with my decision as I have concluded that it is unique and will be a good piece displaying creativity and individuality. The success of my magazine also seems likely as I am going to be catering to a niche market, as stated in the article Magazine Publishing Trends of 2019, “Niche publishers have not merely survived the past decade - many of them are thriving.” Niche magazines provide an outlet for people to invest more into their hobby or interest, and I believe the nature of my magazine falls right into that category. Independent publishing allows for many creative liberties that are otherwise not possible in much larger magazine conglomerations, a magazine such as my own that will incorporate many unorthodox design choices would only be able to exist as well as thrive under independent publishing conditions. The recently annotated class article The Abundance, Joy, Beauty, Persistence, Power, and Potential of Independent Publishing has given me many insights into how the powerful the uniqueness of independent magazine development truly is. Through the statement, “Much of what I want to do as an editor is to stretch our ability to see beauty and potential in new places and ways. Through literature we formulate our cultural imagination.” The speaker had been discussing their position in a magazine that showcases literary works by people of color; but it also shows how through a more independent creation, a magazine can truly encase a vision and have its own unique culture.

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